I am a DPhil student at the Oxford Centre for industrial and Applied Mathematics (OCIAM), part of the Mathematical Institute at the University of Oxford. I am supervised by Mason Porter and funded by an EPSRC Case Studentship (BK/10/39) in collaboration with Unilever.
My research is focused on applying network theory to the analysis of consumer behaviour. The shopping history of consumers can be represented as a time-dependent network of people and products, where a link is formed between a person and a product, whenever a transaction takes place. Using techniques from network theory, in particular community detection, we attempt to extract and understand the behavioural patterns that are encoded in this data. More details can be found here.
I would like to thank Unilever and Brian Uzzi for providing the data for this project.